Our Legacy

Mahabir Danwar Jewellers founded by Late Mahabir Prasad Soni in Kolkata in 1970, is today a professional and integrated business organization managed by his sons Binod, Kailash and Jiwan with grandsons Vijay, Arvind, Amit and Sandeep. It deals in wholesale and retail of Gold, Kundan, Jadau and Diamond Jewellery, supported by international certifications of scientifically tested purity and authenticity.

Mahabir Danwar Jewellers has three retail outlets, one in Burrabazar – Kolkata, another at City Centre Mall, Salt Lake & third at Pitam Pura, New Delhi. In an industry where market reputation is the key asset, the company has carved a niche for itself and has received continuous admiration and appreciation from its esteemed clients. Recognizing the constant endeavors as well as the product quality excellence, Mr. P.K. Kyndiah, Honorable Union Minister for Tribal Affairs on behalf of the Indian Achievers Forum and the All India Business & Community Foundation has awarded “Indian Achievers Award for Quality & Excellence 2008” to the company.

Vijay Soni


Vijay Soni, the eldest of all the siblings started his career when he was 16 years old alongside with continuing his academics. While on his successful business journey, he also ensured continuity in learning both personal development and business growth. He is a Certified Designer and Diamond Assorter. He has an experience of 25 years in the jewellery industry. Apart from looking at business growth and strategy activities, he also looks after manufacturing, vendor relations, ecommerce venture ‘jewelmantra.com’ and showroom operations.

Arvind Soni


Arvind Soni joined the business while continuing his academics and now has 21 years of experience. Arvind Soni’s main area of responsibility is to handle the Company’s sales, marketing, branding and stock related activities. He is also associated with various social and business organisations to fulfil his social goals and business objectives.

Amit Soni


Amit Soni, a CA, a CPA, a Certified Designer and a Diamond Grader joined the family business from June 2011 and prior to that, he had 11 years experience in various accounts and finance profiles in India as well as overseas. He has completed his diamond grader and designer certifications since joining the business. He is currently handling Company’s B2B relations, finance and human resource functions.

Sandeep Soni


Sandeep Soni also joined the business while continuing his academics and now has 18 years of experience. He is a Government Approved Valuer of gold and a Certified Diamond Grader from IDI, Surat. He handles high-end designer diamond jewellery and solitaires for Company’s ‘Mahira’, a Bridal Boutique and also looks after Company’s expansion and infrastructure developments. All the Directors are associated with several leading jewellery associates in India and social & business organisation.

MDJ – The Brand

MDJ has always been known for breakthrough quality and exclusive designs in handmade jewellery.

We are supplying on extensive range of handcrafted designer diamond jewellery to most of the reputed jewellery showrooms throughout India, nurturing great B2B relationships. For further expansion of our market, we cordially invite aspiring retail jewellery houses across India to become our business associates. Joining hands with us would ensure a stable service with genuine quality and competitive pricing.

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